As the ASB media executive at Del Norte, I’ve really enjoyed the challenge of shaping our school’s online presence. Leading a team of four social media commissioners, I’m responsible for managing all our platforms, from Instagram to TikTok, and finding ways to promote events while engaging the student body. I’ve experimented with both professionally made videos and more casual, trend-following content, and I’ve learned how different approaches affect audience reception. Building a brand that feels authentic and resonates with people has been a fun creative process, and it’s made me even more passionate about marketing and media.